Molson Coors has debuted its ad for Saint Archer Gold, a new premium light beer that is betting big on taste. This is the largest investment that Molson Coors has made for an ad during the big game since 2009.
The 30-second spot, 'Patience', will air during the Super Bowl in 70-plus markets across the country. The spot features Paul Rodriguez, professional skateboarder and Saint Archer Brewing Company co-founder, skateboarding through San Diego, the birthplace of Saint Archer, to the iconic whistling tune of Patience by Guns and Roses.
Credits
Client: Molson Coors Beverage Co./Saint Archer Brewing Co.
VP Head of Tenth and Blake at Molson Coors: Paul Verdu
VP Above Premium Beer at Molson Coors: Andrew Walker
President, Saint Archer Brewing: Brad Nadal
VP of Marketing, Saint Archer Brewing: Adam Warren
Senior Director Molson Coors: Mara Schaefer
Senior Brand Manager Molson Coors: Amanda Devore
Associate Marketing Manager: Kim Schaefer
Creative Director, Saint Archer Brewing: Kylie Carnes
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Marcus Brown
Creative Director (Copy): Sean Vij
Brand Director: Kristen Meade
Strategy Director: Marika Wiggan
Executive Producer: Stacey Higgins
Senior Producer: Shane Smith
Business Affairs: Abbi Press
Production Company: Biscuit Filmworks
Partner/Managing Director: Shawn Lacy
Director: Isaiah Seret
DP: Chris Blauvelt
Executive Producer: Jeff McDougall
Head of Production: Rachel Glaub and Mercedes Allen-Sarria
Line Producer: Jessica Cooper
Production Designer: Adam and Tina
Edit House: CARTEL
Executive Producer / Partner: Lauren Bleiweiss
Executive Producer / Head of Sales: Alaina Zanotti
Head of Production: Meagen Carroll
Producer: Greer Bratschie
Editor: Chris Catanach
Assistant: Zoe Kraft
Music:
"Patience" by Guns N Roses
Audio Mix: Lime
Sound Engineer: Rohan Young
Finish House: Framestore
Senior Producer: Andrew McLintock
Telecine: Framestore
Senior Producer: Andrew McLintock
Colorist: Beau Leon
VFX: Framestore
Senior Producer: Andrew McLintock
VFX Artist: Gretchen Capatan
VFX Artist: Marguerite Cargill
