The following guidelines are to help you use our logo and assets. When producing communications materials that carry the Ocean Beach MainStreet Association (OBMA) visual identity, please refer to these standards for usage.
Using the OBMA brand and logo
OBMA's marks include, but are not limited to, the association name, logo, social media skins and profile images, and any words, phrases, images, or other designation that identifies the source or origin with any of OBMA's creative work.
If you are another association or organization, do not modify or alter the marks or use them in a confusing way, or in a way that confuses OBMA with another brand.
If you are an OBMA Member, you have flexibility to associate your group with the association as long as you have the approval of a staff member.
Please note that many of our brand assets are available as downloadable files below so that you can easily use them as needed.
Downloads
Vertical Logo (Primary)
Logo for Light Backgrounds
Logo for Dark BackgroundsSide-by-side Logo (Seconday)
Logo for Light Backgrounds
Logo for Dark BackgroundsLogo Mark (icon)
Logo Mark for Light Backgrounds
Logo for Dark BackgroundsLogo Outline (One Color)
Logo for Light Backgrounds
Logo for Dark BackgroundsFarmers Market Logo
Logo for Light Backgrounds
PNG
Street Fair & Chili Cook-Off Logo
Logo for Dark Backgrounds
PNG
Brand Colors
OBMA Logo (Primary)
| COLOR | HEX | RGB | CMYK |
|---|---|---|---|
| #f7bf16 | 247, 191, 22 | 3, 25, 99, 0 | |
| #4ab6d9 | 74, 182, 217 | 63, 8, 8, 0 | |
| #3ea78c | 62, 167, 140 | 73, 12, 55, 1 |
Farmers Market Logo
| COLOR | HEX | RGB | CMYK |
|---|---|---|---|
| #ffe400 | 255, 228, 0 | 2, 5, 99, 0 | |
| #43bbde | 67, 187, 222 | 64, 5, 7, 0 | |
| #5784b1 | 87, 132, 177 | 70, 42, 13, 0 | |
| #33a88c | 51, 168, 140 | 75, 10, 56, 1 |
Street Fair & Chili Cook-Off Logo
| COLOR | HEX | RGB | CMYK |
|---|---|---|---|
| #ffe400 | 255, 228, 0 | 2, 5, 99, 0 | |
| #f79f00 | 247, 159, 0 | 1, 43, 100, 0 | |
| #5784b1 | 87, 132, 177 | 70, 42, 13, 0 | |
| #33a88c | 51, 168, 140 | 75, 10, 56, 1 |
Website (ADA Compliant Colors)
| COLOR | HEX | RGB | CMYK |
|---|---|---|---|
| #f7bf16 | 247, 191, 22 | 3, 25, 99, 0 | |
| #ffffff | 255, 255, 255 | 0, 0, 0, 0 | |
| #3075a3 | 48, 117, 163 | 70, 42, 13, 0 | |
| #333333 | 51, 51, 51 | 69, 63, 62, 58 |
Fonts
Archivo (headlines)
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Segoe UI (menu and body)
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
